More and more companies are refreshing their brand face and voice to reflect their feminine side. Studies show that women are the key household decision-makers. A good example of a company that is recognizing that fact is Virginia Homes. As seen on their website: “Our woman-centric approach is rooted in a keen appreciation for how women differ from men in their purchase decision process.” Virginia Home's 10 Insights About Women shows their brand is woman-centric savvy.
In summary, women are the key household decision-makers. When it comes to deciding on major home purchases, managing household finances, and other decisions, women are very much involved and often are in charge. Recognizing this fact is an opportunity for industries servicing the home to refresh their brand for this very important audience.
– by Marcie Gabor, Principal
